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Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist.
Primary brings sustainable, soft, gender-neutral clothing to the entire family, ensuring both style and eco-consciousness.
  • GOTS
  • Organic cotton
  • Certified ethical manufacturing
  • 100% compostable shipping envelopes
  • Donations to Baby2Baby
Primary brings sustainable, soft, gender-neutral clothing to the entire family, ensuring both style and eco-consciousness.
We're on a mission to encourage every kid to be the truest version of themselves. We believe getting dressed can be a powerful act of self-expression. So we make all clothes, in all colors, for all kids.
Parka puffer coat in confetti hearts
$98.00
Baby parka puffer suit in confetti hearts
$88.00
Baby parka puffer suit
$78.00
Baby puffer suit
$58.00
Baby parka puffer suit
$78.00
Baby puffer suit
$58.00
We're on a mission to encourage every kid to be the truest version of themselves. We believe getting dressed can be a powerful act of self-expression. So we make all clothes, in all colors, for all kids.
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Social impact
Rural economy
Cruelty-free / vegan
Female-founded
LGBTQ-founded
Asian-founded
Black-founded
Charitable giving
Earth-first
Fair trade
Social impact
Rural economy
Cruelty-free / vegan
Female-founded
LGBTQ-founded
Asian-founded
Black-founded
Charitable giving
Earth-first
Fair trade
Text Link
Female-founded
Text Link
Charitable giving
Text Link
Fair trade
Text Link
Earth-first
Text Link
Female-founded
Text Link
Charitable giving
Text Link
Fair trade
Text Link
Earth-first
Personal accessories
Travel gear
Health & beauty
Home decor & accessories
Men’s clothing
Kids & teens
Pet accessories
Games
Drinks & mixers
Food
Coffee & tea
Outdoor
Women's clothing
Text Link
Kids & teens
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Female-founded
Text Link
Charitable giving
Text Link
Fair trade
Text Link
Earth-first
Text Link
Kids & teens
Text Link
Kids & teens
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